As an artist and a creative you will need to put yourself out there in order to do what you love for a living. It may be difficult at first, but the more confident you become in yourself as an artist, the more your art business will flourish.
Marketing is all about telling your story in a way that sparks a connection.
A lot of what connects us to the art is the backstory of the art, or the caption, or the title, or what the Artists’ Statement tells us that makes us go a little deeper, and that conveys the depth and meaning behind why the artist chose that certain shade of yellow umber in this piece. It tells more when you know that the landscape watercolour of a forest is meaningful and heartbreakingly poetic, because the artist’s statement for the show says that this is a forest she loves to visit, and the series commemorates it, because the forest will soon be cut down.
You are the voice of your art, and you are the story behind the art that connects with your audience. Writing on your blog is an ideal way to tell your story and foster a deep connection to your kindreds. You can share writing, photographs, videos, and more with your readers.
1. START WITH THE HEART
Begin by telling the story of you—why you chose to become an artist. Why do you love art? What made you decide to become an artist? What paths and choices led to you ending up where you are today? Tell your story in your Bio or About me page on your website and blog.
Think of your blog as your journal. It is a wonderful place to jot down ideas, talk about your new art projects, and the story of how you got to this point in time. But sure to share both your triumphs and your struggles, because being raw, authentic, and vulnerable really makes your story beautiful and makes you relatable.
2. GO BEHIND THE SCENES
Fans love when you take the veil off and let them have a little peek behind the scenes. You can write blog posts about how you create your art, where you purchase your supplies, which supplies you recommend, how you create your art from start to finish (maybe a time-lapse video), and videos of you working in your studio or office.
You can write blog posts that show your booth at an art or book fair, or your art exhibition or book launch videos and photographs. You can even show photographs and videos from the workshops you attend and the workshops you teach.
3. INTERVIEW YOUR KINDREDS AND MENTORS
A wonderful way to tell your story is to write a blog series. This is a weekly, monthly, or daily series of posts on the same topic. One great idea for a series is a Q&A with members or your audience and/or fellow creatives. Why don’t you make a list of all of the mentors and creatives who have encouraged, inspired, and helped you grow as an artist and then solicit and interview them.
I actually created a blog series doing just this very thing. I interviewed my mentors and kindred artists, writers, and creative moms in my blog series, Shine Your Light to encourage artists to believe in themselves and understand that doing what they love is not only possible, but there is a great potential to be wildly successful and share your gifts.
4. HOST GIVEAWAYS + BLOG HOPS
Hosting a giveaway on your blog is an easy way to connect with like-minded creatives. You can host a giveaway of a product, e-course, class, artwork, or anything you can think of. Make a list of all the indie brands that you would love to work with to host a giveaway with. It should be a useful product that your readers will be excited to win.
Some examples of giveaways I have hosted are: a free copy of a print magazine, a handmade book made by an artist, a free art print from your shop, a free art print from another artist, a bundle of art prints and creative goodies, theme-specific and holiday bundles: Christmas, Valentine’s Day, etc.
Blog Hops are a creative way to link up a lot of bloggers and create a community so everyone can share, encourage, comment, and also promote your business. You can use MisterLinky or some other LinkUp tool, so everyone can login and sign up for the blog hop. The point is to visit like-minded blogs and this method really builds community around a topic.
5. HOPES, DREAMS, VISIONS, AND POSSIBILITIES
Share your goals, your hopes, your visions, and all of the amazing things you want to do or are doing. If you’ve got a write-up about your work in the local newspaper, blog about that with the newspaper clip. If you got accepted into your very first juried art show, blog about it. If you got that short story published, blog about it!
Also, this benefits you as well. If you have dreams for the future, writing them down helps solidify them and bring them to fruition. And your audience can cheer you on!
I recently posted on Instagram about entering some photographs in a contest on minted.com. The encouragement and feedback was so kind! Share more about your journey and you’ll meet like-minded people you can share it with.
So, I encourage you to set up a blog—either on your website, or a simple blog, if you don’t have a website yet. If you blog regularly, say once a week, on a certain day, it will become a ritual that you look forward to doing. And it’s a great way to preserve history. You’ll always be able to look back and see how you have grown as an artist over the years. You’ll also enjoy connecting with your readers and sharing a bit of [you].
What is one thing you can do today to get started sharing your art journey through your blog?